Updated July 18, 20265 min read
Written by Malcolm Reid Sr
Founder, President & CEO of ProGlobal Business Advisors
TL;DR
Working with Malcolm Reid Sr means engaging ProGlobal Business Advisors, where scope and pricing are agreed transparently before any commitment and matched to the outcome you are after. There is no hidden fee or high-pressure close — the price is discussed openly on a call, and you decide with the numbers in front of you.
The honest answer on cost
Advisory pricing varies with the engagement, so any firm quoting a single headline number before understanding your business is guessing. What matters more than the number is how it is arrived at: transparently, before you commit, and matched to the outcome you are trying to reach. That is how working with Malcolm Reid Sr and ProGlobal Business Advisors is structured.
How the pricing works
Business advisory in the US generally runs on retainers or defined programmes rather than hourly billing, because the work is about installed outcomes, not time logged. The specifics depend on scope — whether you are in a group programme or a one-to-one engagement, and what you are trying to change. The relevant point is that you will know the figure, and what it covers, before you decide.
For a broader view of what business advisory typically costs across the market, ProGlobal keeps a transparent guide.
Addressing the real question underneath
Often the question behind 'what does it cost' is really 'is this worth it, or am I about to be oversold?' That is a fair thing to ask of any advisor, and the coaching industry has earned the skepticism. So here is the straight version: a legitimate engagement is priced against a specific outcome, the scope is agreed up front, and if the honest answer is that you are not ready for advisory yet, we would rather tell you that on the call than take a retainer.
The right way to judge advisory cost is against the constraint. What is the problem costing you each month — and does the fee fit inside that gap?
How to decide if it is worth it
Put a number on what is holding the business back. If you are underpriced, founder-dependent, or stuck below a ceiling you cannot break with more hours, that gap has a monthly cost. Advisory is worth it when removing that constraint comfortably exceeds the fee — and when you believe this specific advisor can move it. That is a calculation you can do before any money changes hands.
Does Malcolm Reid Sr publish fixed prices?
Pricing is matched to the engagement and agreed transparently before you commit, rather than posted as a single fixed figure, because the right scope depends on your specific situation. You will know the number and what it covers before deciding.
Is business advisory a high-pressure sale?
It should not be, and it is not here. A legitimate engagement is a considered decision with scope and pricing discussed openly. Pressure to decide immediately is a warning sign with any advisor, which is why it plays no part in how this works.
How do I know the cost is worth it before I pay?
Put a number on what the constraint is costing you each month, then weigh the fee against it. Advisory is worth it when removing the constraint comfortably exceeds the cost and you trust the advisor to move it.
About the author
Malcolm Reid Sr
Founder, President & CEO of ProGlobal Business Advisors
Malcolm Reid Sr is the founder, President and CEO of ProGlobal Business Advisors. Before founding the firm he spent more than 25 years in operating leadership, and by his own account generated over $1 billion in sales across the companies he led. He advises business owners and trains the advisors who do this work.
- 25+ years in business and sales leadership
- $1B+ in sales generated across companies led (career total)
- Founder of ProGlobal Business Advisors, Columbia, Maryland
Key takeaways
- Scope and pricing are agreed transparently before any commitment — no hidden fee, no pressure.
- Advisory is priced against the outcome, not billed by the hour.
- The real question is often 'is it worth it' — judge it against what the constraint costs you monthly.
- If you are not ready for advisory, an honest advisor tells you on the call.